OMNI-CHANNEL PUBLISHING
In mid-2017 comedian and writer Richard Herring, not satisfied with blazing a trail in podcasting, crowdfunded comedy production and one player snooker, published the book Emergency Questions.
This compilation of questions that Richard falls back on at slow points during interviews, was initially published in print and as an ebook. Then it was also published as a mobile application.
The book's quick-fire question format was a perfect fit for Amazon Alexa and thus the Emergency Questions Alexa skill was born. Simple and direct, when you open the skill, it asks an Emergency Question. Do it with friends and sometimes hilarious, sometimes awkward debate ensues.
At launch, The Bookseller noted Emergency Questions to be the first book to be published across print, ebook, mobile and voice platforms, and shared the story of how Richard Herring's Emergency Questions became an Alexa Skill.